Blackpink 'Pink Venom' Teasers & Pre-Release Promos
23 Aug ’22 — Right at midnight during their 6th anniversary, Blackpink dropped the pre-release single ‘Pink Venom’ release poster with the date and time of when the track and the music video is going to be released, finally marking Blackpink’s official comeback this year.
3 days later, the teaser posters and videos started to roll out to the public with YG releasing new updates twice a day, right at midnight and midday everyday. Although teaser posters and videos were expected by Blinks, what really surprising this time around was the amount of other promotional events YG is doing for Blackpink. It’s been a well-known fact (or a common complaint I should say) among Blinks that YG is not doing enough to promote the group during their comebacks considering how big their fan bases are. The short promotional period on music shows and the lack of public appearances and interviews didn’t go unnoticed by the fans who usually are looking forward to see the members on-screen during their comeback periods which are usually short-lived and leave much to be desired.
This time around though, it’s different. Something shifted in YG’s marketing strategy and they definitely put more budget and effort to promote the group’s comeback.
Starting with the ‘Light Up The Pink’ Campaign that was announced just two days shy of the D-day, ‘Pink Venom’ big billboards that were spotted in Seoul, ‘Pink Venom’ Youtube shorts challenge, and ‘Pink Venom’ scavenger hunt one day before the comeback, these new promotional events caught Blinks’ attention immediately. Many online were saying that it must have to do with Blackpink’s contract renewal next year and that’s why YG is promoting them properly this time around so that they would renew their contract with YG.
Although that does sound like a very plausible theory, from a business and marketing standpoint, I think it makes sense that they put more budget this time around. Since their last comeback, Blackpink’s global popularity has grown significantly. Even though they weren’t active in the music industry, the members have been making connections and expanding their network outside South Korea during their hiatus period through other events, mainly through their roles as global ambassadors for their respective brands. And as much as the number of social media followers doesn’t necessarily define someone’s popularity, it is one good measure to at least see the growth of public interest on them. Not to mention that their name kept trending on Twitter on different occasions even when they’re not releasing music. I think that shows how relevant they are as public figures.
With what has happened in the world during the past two years forcing everything to be conducted online, Blackpink’s growth was also something that I witnessed largely in the virtual world. But now that we’re slowly transitioning back to the new normal, making their presence known in the offline world makes sense. It’ll allow them to connect with the fans (old and new), get the general public to know their name and reach more audience in the process. I think it’s a natural progression for their marketing strategy and I’m just glad YG is finally starting doing it instead of just giving the girls the same promotional strategy over and over again.
Now that the pre-pre-release promotional period is over and ‘Pink Venom’ has been released, the one thing that I wonder about is how are they going to top this one for the release their title track that’s coming up next month. Oh it’s going to be big and exciting. Can’t wait to see what they have in store next.
Below are the promotional items Blackpink released for the ‘Pink Venom’ release.
19 Aug ‘22 — Blackpink ‘Pink Venom’ D-DAY Poster. All members reposted on their IG stories shortly after.
Blackpink ‘Pink Venom’ D-DAY Poster | Photo Courtesy: YG Entertainment.
18 Aug ‘22 — Blackpink dropped Pink Venom’ D-1 Poster.
Blackpink ‘Pink Venom’ D-1 Poster | Photo Courtesy: YG Entertainment.
17 Aug ‘22 — 00:00 (KST) Blackpink released the ‘Pink Venom’ M/V teaser on their Youtube channel.
12:00pm (KST) Blackpink ‘Pink Venom’ [Light Up The Pink] Campaign 2022
►SCHEDULE
-SEOUL 8/18-8/19 8PM(KST)
-TOKYO 8/19 8PM(JST)
-SHANGHAI 8/19-8/21 7PM(CST)
-BANGKOK 8/19-8/21 6PM(ICT)
-NEW YORK 8/18 8PM(EST)
-LA 8/18 8PM(PDT)
Blackpink ‘Pink Venom’ [Light Up The Pink] Campaign 2022 | Photo Courtesy: YG Entertainment.
In the spirit of the campaign, apparently YG also turned their building pink.
Some fan bases also joined the fun project by sponsoring their own #LightUpThePink project.
Other landmarks around the world also joined the #LightUpThePink campaing. Here are some of them that I found:
07:00pm (KST) Blackpink announced #PinkVenomChallenge that’s coming soon.
16 Aug ‘22 — Blackpink 'Pink Venom' Countdown Livestream schedule is announced. 2022.08.18 11PM (EST) & 2022.08.19 12PM (KST) on BLACKPINK Youtube channel.
Blackpink 'Pink Venom' Countdown Livestream Poster | Photo Courtesy: YG Entertainment.
15 Aug ‘22 — Blackpink released ‘Pink Venom’ concept teaser #2.
14 Aug ‘22 — Blackpink released ‘Pink Venom’ credit poster.
Blackpink ‘Pink Venom’ Credit Poster | Photo Courtesy: YG Entertainment.
13 Aug ‘22 — Blackpink released ‘Pink Venom' individual teaser videos set #2.
12 Aug ‘22 — Blackpink released 'Pink Venom' individual title poster set #2 & individual teaser videos.
Blackpink 'Pink Venom' Individual Title Poster - Lisa | Photo Courtesy: YG Entertainment.
Blackpink 'Pink Venom' Individual Title Poster - Rosé | Photo Courtesy: YG Entertainment.
Blackpink 'Pink Venom' Individual Title Poster - Jennie | Photo Courtesy: YG Entertainment.
Blackpink 'Pink Venom' Individual Title Poster - Jisoo | Photo Courtesy: YG Entertainment.
11 Aug ‘22 — Blackpink released 'Pink Venom' the first set of individual title posters.
Blackpink 'Pink Venom' Individual Title Poster - Jisoo | Photo Courtesy: YG Entertainment.
Blackpink 'Pink Venom' Individual Title Poster - Jennie | Photo Courtesy: YG Entertainment.
Blackpink 'Pink Venom' Individual Title Poster - Rosé | Photo Courtesy: YG Entertainment.
Blackpink 'Pink Venom' Individual Title Poster - Lisa | Photo Courtesy: YG Entertainment.
8 Aug ‘22 — (00:00 KST) Blackpink dropped pre-release single ‘Pink Venom’ release poster.
Blackpink Pre-Release Single ‘Pink Venom’ Release Poster | Photo Courtesy: YG Entertainment.
YG Entertainment said on the 8th that “BLACKPINK is making a comeback on the 19th. The title of their new song is ‘Pink Venom’, and will be pre-released at 1PM that day.”
The title is already under spotlight for combining the color ‘PINK’ which represents BLACKPINK, and ‘Venom’ which means ‘poison’. A poster was also unveiled that used the canine tooth as the main object. The canine tooth also appeared on BLACKPINK’s comeback trailer.
YG said “We’re happy we could disclose information on the pre-release song, which also represents the start of the major ‘BORN PINK’ project, on the day of the girls’ debut anniversary (August 8th). We hope this serves as a gift for global fans who have been waiting for their comeback”. —yg-life.com
