Hongs Zzuggumi Hongdae (홍스쭈꾸미 홍대본점) is a restaurant in Hongdae that specializes in spicy stir-fried webfoot/baby octopus or jjukkumi how the Koreans say it. Their special red sauce is made out of natural ingredients with over 20 kinds of seasonings. The restaurant is actually pretty popular among Asian tourists and at some point was pretty hyped up among Indonesians as one of the must visit restaurants in Seoul as well.

Although I’ve been hearing a lot of good reviews about the place from my friends who already went, it actually took me this long to finally visit the place. Mainly because I don’t eat spicy food well so I kind of need somebody who does and likes baby octopus to go with to help me finish my food just in case I can’t handle the spiciness. The time finally came last fall when my cousin was visiting Seoul. She’s a big fan of octopus, can eat spicy food better than I do and actually had Hongs Zzuggumi on her want-to-try-restaurants list.

So we went with a couple of friends who were on the trip with her. It was a Saturday night and we arrived at the restaurant around 8:15 pm. There was a line, not a long one but there seemed to be 2-3 groups ahead of us. We waited about 20 minutes before our name was called and got seated right after.

There are only 4 items on the menu and it all feature their signature Spicy Stir-Fried Jjukkumi (쭈꾸미). We ordered the one with the pork belly and requested less spicy for the spiciness level.

Greysuitcase Seoul Restaurant Series: Hongs Zzuggumi Hongdae (홍스쭈꾸미 홍대본점) Menu, Hongdae (홍대), Seogyo-dong (서교동), Seoul, South Korea.

Service was pretty quick at this restaurant because not too long after we placed our order, the pan filled with thinly sliced pork belly, rice cakes, green onions, cabbage and the jjukkumi in the middle was served on our table along with four different kinds of banchan. After the pan was starting to get hot and the red sauce was bubbling, the server came back to mixed everything for us until it was all nicely cooked.

Greysuitcase Seoul Restaurant Series: Hongs Zzuggumi Hongdae (홍스쭈꾸미 홍대본점), Hongdae (홍대), Seogyo-dong (서교동), Seoul, South Korea.

Stir-Fried Webfoot Octopus + Pork Belly (쭈삼겹 + 볶음밥 ) ₩32,000 | 9/10

*Portions in picture is 2 servings for 2 people. Each portion costs ₩16,000 and comes with the Armani fried rice.

After tasting my first jjukkumi, I get what the hype is all about. It is gooood. The size of the baby octopus wasn’t too big or too small, a perfect size for a nice bite. The meat was tender and springy. And their special spicy gochujang (Korean red chili pepper paste) sauce was super good. It’s spicy and salty with a hint of sweetness in the sauce. The flavor was pretty bold and it’s really nice having it with warm rice. The pork belly (samgyeopsal) was also really good. I think the fat of the pork belly also added another layer of flavor to the jjukkumi and the sauce. Such a great combo.

The less spicy version was actually still a little spicy for me. Even so, the spiciness was manageable and I could eat it without feeling that I’m being tortured by the heat of the sauce. But I did do my usual work around for eating spicy food though which is to wait until the food is not too hot before taking a bite and eat it with rice. I found that it helps me to enjoy spicy food a little better.

One other special menu that Hongs Zzuggumi has is their Armani Fried Rice. They had signs outside and inside the restaurant with writings like ‘If you order jjukkumi, you’ll have a free Armani Fried Rice’ and ‘Jjukkumi Armani Service’. For English speakers, the meaning of these sentences may be a little confusing. At least I was confused when I first read it and it took me a minute to understand what they mean. The ‘service’ they wrote doesn’t mean the usual action of helping or doing work for someone. But instead, in Korea, when you get something on the house, they usually call it ‘service’. So I guess what they’re trying to say is you get Armani Fried Rice on the house if you order jjukkumi.

When we’re almost done with our jjukkumi, we asked the staff for the fried rice. They took away the pan and came back with the fried rice already covering the whole pan. Once I saw the fried rice, I get why they call it Armani. The word Armani itself was a little bit random (for me) and doesn’t sound like a Korean word (it reminded me of the famous Italian brand though). But (cmiiw) I think it’s a play on words between ‘al’ (알) which means egg in Korean and ‘mani’ (많이) which means many/a lot. Because living up to its name, the fried rice was covered with copious amount of (fish) eggs.

Armani Fried Rice is essentially fried rice covered with Hongs Zzuggumi’s special red sauce, seaweed and fish eggs. And it was gooood. One of my favorite thing was feeling the crunch of the fish eggs popping in my mouth in every spoonful of fried rice, making me go back for more every single time even though I’m already full.

One tip, since the staff usually waited until you (almost) finished everything on the pan before serving the fried rice, if you want to eat the fried rice with the jjukkumi and samgyeopsal, set them aside on your plate to empty the pan so you can ask for the fried rice right away. I did that on my second visit and it was so good eating them with the fried rice.

Another thing worth mentioning is on my previous visits during dinner rush, there seemed to always be a line for a table and most of the tables in the restaurant are for smaller groups (3-4 people). So if you want to avoid waiting for too long, I’d suggest to come a little earlier, split into smaller groups if you’re traveling with a big group or maybe try coming during lunch time where they serve Lunch Specials from 11:30-16:00.

After my first visit, Hongs Zzuggumi has been one of the restaurants I’d recommend to my friends when they ask me where to eat when they’re in Seoul. If you haven’t tried this place already, now I’m recommending it to you too.