Addictea (에딕티) is a bubble tea franchise known for its variety of milk and fruit teas. They have their own unique flavoring, roasting and blending techniques for their tea leaves which help to retain the aroma of the tea leaves longer, giving a more fragrant tea as a result. They also one of the few bubble tea spot in Seoul that brew their tea to order, making the flavor of their tea more vibrant with a pleasant aroma.

The brand (which then operated under a different name) is originally from Fujian, China but expanded their business overseas to Brisbane, Australia in 2016. Two years later, Addictea was officially established in Queensland, Australia. In 2019, they did Addictea’s overseas expansion with the opening of their first store in Seoul and later in Wuhan, China in 2022.

Greysuitcase Seoul Cafe Series: Addictea Hongdae (에딕티 홍대점), Hongdae (홍대), Seoul, South Korea.

Addictea is one of my new find last fall that has become one of my favorite bubble tea spot in Seoul. Believe it or not, finding a good bubble tea spot in Seoul was actually pretty hard for me in the past. Not that I eat boba a lot (I usually don’t even order the boba), but usually bubble tea places have different type of milk teas that I like compared to the ones that are served in cafes in Seoul.

I’ve drunk a lot of milk teas in many, many cafes in Seoul but the choice of the milk tea is usually very limited since majority of them are focused more on the coffee menu. Most cafes usually only have the choice of (black) milk tea or green tea latte. Some places will have earl grey milk tea, green milk tea or Assam milk tea. On rare occasions, I’d find places that sell black sesame latte. But that’s pretty much it.

Not until these past couple of years I started seeing some asian bubble tea brands opening shops in Seoul and I can’t even tell you how happy I am that it’s slightly easier for me now to find boba places in the city.

Addictea is actually one that I really like. They have a couple of milk tea options like Genmaicha, Roasted Green Tea, Ostmathus and Jasmine Green Milk Tea that I usually find back home (or back in South East Asia). My favorite menu is their Genmaicha with Milk (현미 밀크티). Their tea is really fragrant (the brew-to-order tea does make a difference imho) and overall it’s not too sweet (I usually order 75% sugar and the sweetness is just right for me). One time, I took a couple of my friends to this place and we ordered a couple of different ones. After tasting what we ordered, we all agree that the milk teas are good but the Genmaicha is the best one. So I definitely recommend you to try the Genmaicha with Milk if you come to this place.

Addictea Hongdae (에딕티 홍대점) is one of the location that I’ve been to before. This location is pretty big with seatings available in the store. It’s located next to Halal Guys and below BHC Chicken in Hongdae. A little bit of disclaimer, these pictures of the shop were taken when I went to visit back in May 2024. Today I tried to search their name on Naver Map and it didn’t show up so I’m not sure if the place is still open or if they already moved somewhere else. But on their Instagram bio, Hongdae is still listed as one of the locations (maybe they just closed recently, I’m not sure). So, there’s that.

The location that I went to the first time was actually Addictea Myeongdong (에딕티 명동점). The store is smaller than the Hongdae location but there are limited seatings inside for about nine people, mostly small tables for two. I usually do take-outs from this location since the place is pretty small. This place is definitely still open and appears on Naver map.

They also have another location Addictea Hoegi (에딕티 경희대점) near Hoegi Station (회기역) in Dongdaemun (동대문구) area if you’re around that neighborhood.

*Photos below are from Addictea Myeongdong (에딕티 명동점).