Uhjjuhdah Promenade • 어쩌다산책
The first time I discovered Uhjjuhdah Promenade (어쩌다산책) which means ‘Strolling by Chance’ (cmiiw) was through Instagram. Saw somebody I followed posted a picture of their zen-like courtyard and I remember thinking “Wow, I didn’t know there’s this kind of place in Seoul”. So then this place immediately went to my Seoul-places-I-want-to-visit list.
Located near Hyehwa station (혜화역) at the heart of Daehag-ro (대학로), Uhjjuhdah Promenade (어쩌다산책) could easily fit to the hidden-gem category because finding this place wasn’t as easy as I thought it’d be. I followed the map to the location and arrived at the destination but saw no single sign of the place. I even rounded the block twice just to see if I went to the wrong side of the building. In the end, I found out that the bookstore cafe is located on the basement of the building.
As soon as I descended the stairs, I was greeted by the sight of the zen-garden inspired semi-outdoor courtyard I saw online. From the gravel, the rocks, the plants, and the lighting, everything about the courtyard definitely gives a sense of peace and calm to visitors who step into the space.
The indoor area itself is divided into two section, the bookstore section to the left of the entrance and the cafe section to the right. Once I stepped inside, I immediately realized that this is one of those quieter places that’s perfect for reading (it is a bookstore after all) or working. The cafe has two types of seating. One big communal table and smaller seating areas for solo visitors or small group.
The bookstore is very neat and well organized. I browsed through the shelves and saw most of the books (if not all) are Korean books.
Uhjjuhdah Promenade (어쩌다산책) is easily one of the nicest bookstore cafe that I’ve been to in Seoul. I came here during a weekday and the place was pretty quiet (not sure how busy it is during the weekend though). Even if you’re not looking to buy any books, I think this place is worth the visit just for its calming atmosphere.
Note: Photos were taken before the pandemic.
Uhjjuhdah Promenade • 어쩌다산책
Address: 서울 종로구 동숭길 101 지하 1층
Telephone: 02-747-7147
Hours: Everyday 12:00-21:00
Instagram: @ujd.promenade