Blackpink 'Pink Venom' Countdown Livestream

19 Aug ‘22 — At 12pm (KST), Jisoo, Jennie, Rosé and Lisa greeted Blinks through a livestream for the ‘Pink Venom’ countdown event. After the livestream was over, Jisoo, Jennie, and Rosé said hi and interacted with Blinks who were waiting outside the venue before they left on their separate vans.

Blackpink ‘Pink Venom’ Countdown Livestream Poster | Photo Courtesy: Blackpink/YG Entertainment

Watch the full livestream below:

Blackpink also reacted to their ‘Pink Venom’ music video when they watched it for the first time with the rest of the world on that same day. Their reaction video was released on their Youtube channel on Aug 25. Watch the full video below.

Here are some snippets I found on Twitter during the day of the countdown livestream:

Jennie updated her Instagram story minutes before the livestream started.

220819 제니 스토리 업데이트

유튜브 라이브 5분뒤 !#제니 #JENNIE #블랙핑크 #BLACKPINK @BLACKPINK pic.twitter.com/yB6SubP5pE

— DC 제니 갤러리 (@JennieDCGallery) August 19, 2022

Jennie is BLACKPINK's "workout queen" 😂

— NJ (@NJARCHIVED) August 19, 2022

Everyone working out and busy with their own schedules and lisa?? “I beat all the levels on the cooking game”😭😭😭😭

— ً🫣 (@perfectlalisa) August 19, 2022

Lisa thought she picked herself as the member who fit the choreo the most but held up Jisoo and immediately held hers up when she noticed 😂 pic.twitter.com/vwmha0ikSk

— 젠바 🙈💕 (@blackpinkbabo) August 19, 2022

Lisa really like playing this quiz that she got frustrated when her turn was done.

Hearing that.. Jen immediately said that she can answer one more question.

Look at how happy Lisa after that. She such a baby 😁#Jenlisa pic.twitter.com/BEMoZONVqw

— JL (@ND230917) August 19, 2022

“i want to try the rappers’ parts” JENLISA RAPPING BACK AND FORTH FINALLY??? pic.twitter.com/cQIvLDfcfc

— rj ᱬ (@slytherjennie) August 19, 2022

Jennie chose Jisoo as member who shows new sides for this #PINKVENOM MV because of Jisoo’s charisma 🫶🏻 pic.twitter.com/Ta86so8GhY

— 𝐽𝐽 (@official_jensoo) August 19, 2022

Is that really a hard question Jen 😏

Jen almost spill their moment here but she suddenly held back and change the reason 😌#Jenlisa pic.twitter.com/zbDOTgAjXA

— JL (@ND230917) August 19, 2022

L: I am anyone???

J: NO!#Jenlisa pic.twitter.com/d7ILfnvFwH

— JL (@ND230917) August 19, 2022

jisoo & jennie doing the crab walk 😭🦀 pic.twitter.com/85TREcxrvm

— 𝐽𝐽 (@official_jensoo) August 19, 2022

💭 who gave the most spoilers about the new song?

jisoo ▶️ jennie
jennie : me??

her spoiler during vlive 😂 https://t.co/rl9E6LtZwX pic.twitter.com/dHjZPausxO

— 𝐽𝐽 (@official_jensoo) August 19, 2022

💭 who was the moodmaker during the cb preparation?

Jennie : “I hope she says it’s me. Say it is me”

Jennie’s 🤭😍 after Jisoo chose her 😂

pic.twitter.com/MueDwhyCb6

— 𝐽𝐽 (@official_jensoo) August 19, 2022

jisoo was copying jennie’s teaser pose lol 😭😂pic.twitter.com/sRcxj9rgZ7

— 𝐽𝐽 (@official_jensoo) August 20, 2022

JENNIE FAST READING??? YESS MAIN RAPPER pic.twitter.com/deHwXGFDrq

— ❦ (@egirIjnk) August 19, 2022

Jennie rapping while reading that letter and the translator's struggling

— 터틀 🐢 (@xx_turtle_) August 19, 2022

jisoo & jennie “we love you 🫶🏻” 🥹😭 pic.twitter.com/UV53Rqe6Zj

— 𝐽𝐽 (@official_jensoo) August 19, 2022

After the livestream, fans and masternims were waiting for the members outside the venue. Here are some of the clips before the members left the venue:

Rosé

Rosé had a little fan meeting outside the venue where she cried after meeting Blinks again after all these times. She said she misses Blinks, thus the tears.

I found the whole video as one of Rosé leaving in the car and it really captures the atmosphere and I'm just
😭😭😭🤧#ROSÉ #PINKVENOM #BORNPINK pic.twitter.com/qxbshizx7G

— Colourmeblue99 (@ColourMeBlue99) August 19, 2022

Our little cutie Rosie 🤍 Rosé found out they got first and she was like “Really?” and whispered “I knew that’ll happen” 😂pic.twitter.com/U3PrGvIOFw

— 젠바 🙈💕 (@blackpinkbabo) August 19, 2022

Rosé is too precious, she cried over the fans waiting under the rain and cried again meeting the fans after a long time 💔

— -𝗥- (@artisticrozay) August 19, 2022

she’s crying coz she missed the fans 🥹 pic.twitter.com/6Iri8SzRMC

— ❀ᐢ·͈ʷ̣̫·͈ᐢ❀ (@joohwangie) August 19, 2022

Photos by: @allurelove_rose

Jennie

쿠마웃음 직관 최고야 pic.twitter.com/KQKz5bXbxN

— 가방 (@Gabangaa) August 19, 2022

Photo Source: @jennieedyou, @official_jensoo

Black Pink's Jennie 😘

Soooo pretty! 😵 She parked the car at a corner near the sidewalks so that we (fans) were not at the middle of the road and at the danger of getting hit by passing cars! 😭

Outside YG Entertainment
Pink Venom MV Release
2022-08-19#BLACKPINK #Jennie#YG pic.twitter.com/9j5V904zwP

— HallyuToYou (@HallyuToYou) August 28, 2022

Jisoo

Photo Source: @ohingchu__, @official_jensoo

Some think she may had another schedule because she never came out the entrance the others did

— Disney fanatic (@dwprincess20) August 19, 2022

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'Pink Venom' Global Press Conference

19 Aug ‘22 — After 22 months of hiatus since their first album release, Blackpink finally has made a comeback with their new pre-release single, ‘Pink Venom’, ahead of their sophomore album release in September. The day began at 10:00 am (KST) with Jisoo, Jennie, Rose and Lisa sitting down together addressing the press and sharing their thoughts on their highly anticipated comeback track, as well as their upcoming album and world tour.

Blackpink Pink Venom Global Press Conference | Photo Courtesy: Blackpink/YG Entertainment

“According to Blackpink, “Pink Venom” was chosen as the pre-release single because the track expresses their identity as a group the best. “Since our album’s title is Born Pink, we wanted to relay our identity in the song as much as we could,” said Jennie. “Since ‘pink’ and ‘venom’ have contradicting images, we thought they were kind of reminiscent of us.”

Composed by Blackpink’s longtime collaborators and producers Teddy Park, R. Tee, 24 and IDO, the single’s soundscape was described as a blend of hip-hop and traditional Korean instrumentals. “I remember the first time I listened to the song in our studio,” recalled Rosé. “It had a very new sound, which we haven’t tried before. I just wanted to record the song right away and show the song’s performance to our fans. I’m so excited for it.”” —Riddhi Chakraborty for Rolling Stone

“'Pink Venom’ is a hip-hop track with a striking sound from the beginning,” Jisoo said. “It features sounds of geomungo [traditional Korean six-stringed zither] and an addictive hook, which show a new side of our charms.” About the song title “Pink Venom,” members said the contrasting imagery of the two words captures Blackpink’s essence.

“Since the moment we debuted as Blackpink, we’ve been portraying that kind of contrasting image as our greatest charm,” said Jennie. “A loveable poison; pretty poison. I think it’s a phrase that captures our identity. It’s also a very conceptual song, as it’s the first revelation of ‘Born Pink.’” —By Hayley Yang for Korea Joongang Daily

Reading the articles and tweets that were covering the press conference, it seems that ‘Pink Venom’ will serve as a prequel to Blackpink’s upcoming full-length album ‘Born Pink’ as well as a reflection to Blackpink’s origin. While explaining that the song will be something new that we will be hearing from them, the group also mentioned the fact that it will still be reminiscent of the essence of who they are as a group.

Combining these facts with the MV teaser that has been released two days prior, the statement made complete sense. Observant Blinks have been pointing out the connections of various items on the scenes from the teaser to Blackpink’s previous music videos. And although sometimes fans could read too much into things, this time, I have to agree with the majority of their observations that there are a few nods to their past works in the teaser that made complete sense if reflecting to or staying true to their origin is something that they have in mind.

Blackpink Pink Venom Global Press Conference | Photo Courtesy: Blackpink/YG Entertainment

“The music video for “Pink Venom” finds Blackpink experimenting with new fashion, styling and intricate choreography as well as conceptual sets. It is reportedly the most expensive music video the group’s label YG Entertainment has ever produced. “In terms of our music video, there’s an impactful dance break at the end, and the set is just amazing,” shared Lisa. “Our makeup, styling and dance performances are also very impressive and powerful.” The members demonstrated the key point of the choreography, a move titled ‘Fang Dance’ which they hope fans will recreate on YouTube and social media after the track’s release.” —Riddhi Chakraborty for Rolling Stone

The statement made by YG Entertainment about ‘the most expensive music video they have ever produced’ also caused quite a stir online as soon as it was released, building up fans’ excitement and expectation for the music video, especially when Blackpink’s music videos are well-known for its well-designed real-life sets (like the fans like to point out, Blackpink respects the green screen community but they aren’t a part of it).

“It’s difficult to summarize our identity in one keyword,” Jennie added when asked what Blackpink’s identity exactly is. “Over the past years, we’ve been trying to convey many kinds of messages through various genres. But the one message that we always put first and foremost is reminding ourselves and others to be confident and proud.”

The upcoming “Born Pink” album has already sold over 1.5 million copies in pre-orders, according to YG Entertainment on Thursday. Considering that pre-orders have only been available for a week, “Born Pink” is likely to become a multi-million seller and set a new record among female K-pop acts.

“For us, more so than breaking the record, we want our fans to enjoy our new album as much as we put our work into it,” Rosé said. “Of course, since we worked so hard on it, achieving some honorable records would also make us so grateful, whatever the record may be.” —By Hayley Yang for Korea Joongang Daily”

It’s obvious by now that Blackpink’s songs mostly revolve around the theme of being strong, independent, confident and knowing one’s own self worth. Their songs are unapologetically self-assured and empowering and hearing Jennie reiterated that message (and also the journalist who quoted her on the article) is something that I personally appreciate.

In the world of K-pop, it’s very easy to get dragged into the less than positive side of things that are going on around and within the fandoms. A lot of the time, fans can get lost in unnecessary online dramas that unfortunately bury the core messages the idols’ are trying to convey. Rosé also added on to Jennie’s reminder of focusing on what’s important by saying that she hoped the fans would enjoy their new album rather than focusing so much on breaking records.

And I completely agree with her. Having been using Twitter as a source to keep me updated with Blackpink’s news and activities, I know how those statistics wars can really took away from the joy of enjoying Blackpink’s music. Don’t get me wrong. Of course seeing all the reports of the records they are breaking make me happy for and proud of them. But when those records are used as weapons to instigate war with other fandoms and within the fandoms, that is what I have a problem with. I think we all should be able to celebrate the group’s or individual member’s achievements without having to put other group or people down.

After the release of “Born Pink” in September, Blackpink will embark on a world tour and meet approximately 1.5 million fans around the globe.

“It’s been ages since our last world tour,” Jisoo said. “Fans have been waiting for us for so long, and we’re also preparing very hard with determination to give it our everything. I want to feel that excitement we felt during our previous world tours.” —By Hayley Yang for Korea Joongang Daily”

“Regarding their Born Pink World Tour, Jisoo stated, “We are ready to give everything we have,” adding that it’s been way too long since they’ve seen their fans and they’re looking forward to being onstage again. The tour will feature a much longer set list than previous shows, brand new stages and choreography. “Since it’s our first one in a very long time, we’d like to focus on our originality and include a lot of new songs,” said Jennie. As of now, a total of 36 dates have been announced for Asia, the U.S., Europe, and Australia with more to come.” —Riddhi Chakraborty for Rolling Stone

‘Born Pink’ world tour that will kick-off in Seoul in mid-October has been labeled as the largest world tour by a girl group in K-pop history, with 1.5 million fan attendance projection by YG Entertainment. As exciting as the news is, the one thing that I’m pretty sure is nagging in the back of every single Blinks’ mind who wants to go the concert is whether we’re going to get tickets to the show because ticket war is going to be bru-tal.

Blackpink will become the first female K-pop act to perform at the 2022 MTV Video Music Awards (VMAs), scheduled for Aug. 28 at the Prudential Center in New Jersey. Lisa is also a nominee for this year’s award for Best K-pop for her EP “Lalisa.” During the almost two-year hiatus, members Rosé and Lisa made their solo debuts.

“I was so excited to reunite with members after my solo activities,” said Rosé. “It felt different than before, to see them again. It motivated me to work even more enthusiastically with them.”

“For me as well, being active as a solo was fun for me, but I felt a sense of emptiness whenever I was alone in a waiting room or while moving from one place to another,” Lisa added. “I love you,” she told her groupmates. —By Hayley Yang for Korea Joongang Daily”

Blackpink’s confirmed attendance at the VMA is also another exciting thing that Blinks are looking forward to. On top of the live stage debut of ‘Pink Venom’ during the event, the group’s nomination for Best Group and Lisa’s nomination for Best K-Pop added to the whole excitement of ‘Pink Venom’ era that will officially marks Blackpink’s comeback.

The press conference wrapped up after 30-minute or so with Jennie thanking all the press for attending and saying that she hopes everybody loves the ‘Pink Venom’ MV too.

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Other Updates:

19 Aug ‘22 — Jisoo updated on her Instagram and her Weibo posting photos of her outfit she wore during the press conference.

View this post on Instagram

A post shared by JISOO🤍 (@sooyaaa__)

Photo Courtesy: Jisoo’s Weibo Account

BLACKPINK 'PINK VENOM' Global Press Conference 🕷️🖤#PinkVenomOutTODAY#PINKVENOM pic.twitter.com/ohWZcNmpHo

— JISOO STYLE 🤍 (@jisoocloset) August 19, 2022

JISOO, Dior fashion and beauty global ambassador, elegantly appeared in a black gown by Maria Grazia Chiuri for the release event of the Pre-Release Single 'Pink Venom' by @BLACKPINK. pic.twitter.com/UGsbKAFydV

— Dior (@Dior) August 22, 2022

23 Aug ‘22 — Lisa updated with photos from the day on her Instagram.

View this post on Instagram

A post shared by LISA (@lalalalisa_m)

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On My Playlist: Pink Venom by Blackpink

“[마이데일리=김나라 기자] Group BLACKPINK’s new song ‘Pink Venom’ broke another record on YouTube, letting the world know of their successful comeback.

According to their agency YG Entertainment on the afternoon of the 20th, the music video for BLACKPINK’s ‘Pink Venom’ surpassed 100 million YouTube views as of 6:35PM.

This feat was reached in about 29 hours and 35 minutes since it was released at 1PM of the 19th, becoming the fastest K-POP girl group music video to reach 100 million views.

The previous record holder was also BLACKPINK with their ‘How You Like That’ music video (32 hours and 23 minutes). The music video for ‘Pink Venom’ reached the feat three hours earlier, breaking the new record they set.

The number of subscribers on their YouTube channel is also increasing faster. The number of subscribers on their channeled increased by 1 million after the release of the ‘Pink Venom’ music video. Currently, it has more than 77.7 million subscribers, and they’re expected to reach 80 million subscribers soon.

‘Pink Venom’ is a pre-release single from BLACKPINK’s second full-album. ‘Pink Venom’ is a hip-hop genre song that stresses BLACKPINK’s original charisma. Korean traditional sounds create perfect harmony with intense beat from the intro, and the powerful rap and strong vocals intensifies the charm all 4 members have.

On the first day of its release, the song topped the iTunes chart in 73 countries including the U.S. and UK, topping the world wide song chart. It also proved its unrivaled popularity by sweeping various charts of QQ Music, China’s largest music chart, such as downloads, popularity, and music video chart.

BLACKPINK now has a total of 33 videos that have more than hundreds of millions of views. The cumulative number of views on their YouTube channel now exceeds 25 billion, and among them, the ‘DDU-DU DDU-DU’ music video is heading toward becoming the first 2 billion view music video as a K-POP group.”

2022. 8. 20. —yg-life.com

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Blackpink 'Pink Venom' Teasers & Pre-Release Promos

23 Aug ’22 — Right at midnight during their 6th anniversary, Blackpink dropped the pre-release single ‘Pink Venom’ release poster with the date and time of when the track and the music video is going to be released, finally marking Blackpink’s official comeback this year. 

3 days later, the teaser posters and videos started to roll out to the public with YG releasing new updates twice a day, right at midnight and midday everyday. Although teaser posters and videos were expected by Blinks, what really surprising this time around was the amount of other promotional events YG is doing for Blackpink. It’s been a well-known fact (or a common complaint I should say) among Blinks that YG is not doing enough to promote the group during their comebacks considering how big their fan bases are. The short promotional period on music shows and the lack of public appearances and interviews didn’t go unnoticed by the fans who usually are looking forward to see the members on-screen during their comeback periods which are usually short-lived and leave much to be desired.

This time around though, it’s different. Something shifted in YG’s marketing strategy and they definitely put more budget and effort to promote the group’s comeback.

Starting with the ‘Light Up The Pink’ Campaign that was announced just two days shy of the D-day, ‘Pink Venom’ big billboards that were spotted in Seoul, ‘Pink Venom’ Youtube shorts challenge, and ‘Pink Venom’ scavenger hunt one day before the comeback, these new promotional events caught Blinks’ attention immediately. Many online were saying that it must have to do with Blackpink’s contract renewal next year and that’s why YG is promoting them properly this time around so that they would renew their contract with YG. 

Although that does sound like a very plausible theory, from a business and marketing standpoint, I think it makes sense that they put more budget this time around. Since their last comeback, Blackpink’s global popularity has grown significantly. Even though they weren’t active in the music industry, the members have been making connections and expanding their network outside South Korea during their hiatus period through other events, mainly through their roles as global ambassadors for their respective brands. And as much as the number of social media followers doesn’t necessarily define someone’s popularity, it is one good measure to at least see the growth of public interest on them. Not to mention that their name kept trending on Twitter on different occasions even when they’re not releasing music. I think that shows how relevant they are as public figures. 

With what has happened in the world during the past two years forcing everything to be conducted online, Blackpink’s growth was also something that I witnessed largely in the virtual world. But now that we’re slowly transitioning back to the new normal, making their presence known in the offline world makes sense. It’ll allow them to connect with the fans (old and new), get the general public to know their name and reach more audience in the process. I think it’s a natural progression for their marketing strategy and I’m just glad YG is finally starting doing it instead of just giving the girls the same promotional strategy over and over again.

Now that the pre-pre-release promotional period is over and ‘Pink Venom’ has been released, the one thing that I wonder about is how are they going to top this one for the release their title track that’s coming up next month. Oh it’s going to be big and exciting. Can’t wait to see what they have in store next. 

Below are the promotional items Blackpink released for the ‘Pink Venom’ release. 

19 Aug ‘22 — Blackpink ‘Pink Venom’ D-DAY Poster. All members reposted on their IG stories shortly after.

Blackpink ‘Pink Venom’ D-DAY Poster | Photo Courtesy: YG Entertainment.

Blackpink x #PinkVenom ❤️‍🔥#JISOO #JENNIE #ROSÉ #LISA #BLACKPINK @BLACKPINK 🖤💖 pic.twitter.com/n8bJnyVXxp

— adorable J (@adorable__JS) August 19, 2022

18 Aug ‘22 — Blackpink dropped Pink Venom’ D-1 Poster.

Blackpink ‘Pink Venom’ D-1 Poster | Photo Courtesy: YG Entertainment.

헐 음성메시지도 있어 pic.twitter.com/IxZYKG13cQ

— 뚜 (@wuvrubyjane) August 18, 2022

UMG has sent out an invitation link via E-Mail to participate in a #PinkVenom 'Scavenger Hunt' in your Area.

🔗https://t.co/Q6o51tGQPP pic.twitter.com/6GWLt5xDOs

— THE BLINKS POST (@TheBlinksPost) August 17, 2022

Blinks has anyone found their gifts yet? Reply screenshots of your hunt!🖤💗

PINK VENOM D-1 #LightUpThePink
🔗:(https://t.co/3eXUr2n5nW)#1DayToPINKVENOM @BLACKPINK pic.twitter.com/v2Ea09YYIt

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 17, 2022

우와 신기해 pic.twitter.com/1az0xIx7kN

— cʟɪᴅᴇ (@BP_CLIDE) August 18, 2022

Another piece. Nah i think they draw us clowning 🤡 #PINKVENOM #LightUpThePink #1DayToPINKVENOM @BLACKPINK
📍: The Source, CA, US pic.twitter.com/O23S1iKF9W

— aa 🎣 (@aanglerrr) August 17, 2022

WE FINALLY COMPLETED ALL THE PIECES BLINKS!#LightUpThePink @BLACKPINK pic.twitter.com/inMt7SlXgC

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 17, 2022

17 Aug ‘22 — 00:00 (KST) Blackpink released the ‘Pink Venom’ M/V teaser on their Youtube channel.

.@BLACKPINK's 'Pink Venom' MV Teaser garnered 63.5M views in its first 24 hours, across all platforms.

— BLINKSTATS (@BLINKSTATS) August 17, 2022

12:00pm (KST) Blackpink ‘Pink Venom’ [Light Up The Pink] Campaign 2022

►SCHEDULE
-SEOUL 8/18-8/19 8PM(KST)
-TOKYO 8/19 8PM(JST)
-SHANGHAI 8/19-8/21 7PM(CST)
-BANGKOK 8/19-8/21 6PM(ICT)
-NEW YORK 8/18 8PM(EST)
-LA 8/18 8PM(PDT)

Blackpink ‘Pink Venom’ [Light Up The Pink] Campaign 2022 | Photo Courtesy: YG Entertainment.

wonder what blackpink threatened yg with cause they never ever do promo like this

— ً (@IaIisaIover) August 17, 2022

#BLACKPINK #LightUpThePink 💗#NamsanSeoultower 🚠#BLACKPINK_IN_SEOUL

Coming Up Next✨
🗼→ 08.19 8PM JST
🛍→ 08.19 6PM ICT
🌉→ 08.18 8PM EST
🎡→ 08.18 8PM PDT

Show us your area colored in pink by Quote RTing your pics!#블랙핑크 #PinkVenom #LightUpSEOULPink #YG pic.twitter.com/76NmwhgDSt

— BLACKPINK GLOBAL BLINK (@ygofficialblink) August 18, 2022

#BLACKPINK #LightUpThePink 💗

Light Up The Pink #TokyoTower in Tokyo🗼#BLACKPINK_IN_TOKYO#블랙핑크 #PinkVenom #LightUpTOKYOPink #YG https://t.co/acGXR3I3L1 pic.twitter.com/NzOxvJREBj

— BLACKPINK GLOBAL BLINK (@ygofficialblink) August 19, 2022

#BLACKPINK “PINK VENOM” Light Up The Pink - Tokyo Tower, Japan!#LightUpThePink #PINKVENOM @BLACKPINK

pic.twitter.com/G2PpDHZ80M

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 19, 2022

#BLACKPINK #LightUpThePink 💗

Light Up The Pink #centralwOrld in Bangkok🛍#BLACKPINK_IN_BANGKOK#블랙핑크 #PinkVenom #LightUpBANGKOKPink #YG https://t.co/acGXR3I3L1 pic.twitter.com/cZQDSTDJx2

— BLACKPINK GLOBAL BLINK (@ygofficialblink) August 20, 2022

#BLACKPINK #LightUpThePink 💗

Light Up The Pink #BrooklynBridge in New York 🌉#BLACKPINK_IN_NY#블랙핑크 #PinkVenom #LightUpNYPink #YG https://t.co/acGXR3I3L1 pic.twitter.com/jAz86hjU5T

— BLACKPINK GLOBAL BLINK (@ygofficialblink) August 20, 2022

#BLACKPINK #LightUpThePink 💗

Light Up The Pink #HammersmithBridge in London 🌉 #BLACKPINK_IN_LONDON#블랙핑크 #PinkVenom #LightUpLONDONPink #YG https://t.co/acGXR3I3L1 pic.twitter.com/8bJrgNVwc8

— BLACKPINK GLOBAL BLINK (@ygofficialblink) August 20, 2022

#BLACKPINK #LightUpThePink 💗

Light Up The Pink #SantaMonicaPacificWheel in LA 🎡#BLACKPINK_IN_LA#블랙핑크 #PinkVenom #LightUpLAPink #YG https://t.co/acGXR3I3L1 pic.twitter.com/IJeRKq84sD

— BLACKPINK GLOBAL BLINK (@ygofficialblink) August 20, 2022

In the spirit of the campaign, apparently YG also turned their building pink.

YG Building turned PINK!!#LightUpThePink #BLACKPINK #PINKVENOM @BLACKPINK pic.twitter.com/FtYHw9Rw5V

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 18, 2022

Some fan bases also joined the fun project by sponsoring their own #LightUpThePink project.

#BLACKPINK “PINK VENOM” Light Up The Pink project by Filo Blinks 🇵🇭 #LightUpThePink #PINKVENOM @BLACKPINK

pic.twitter.com/8Y0QVVuZQl

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 19, 2022

We are so happy to bring LIGHT UP THE PINK in MANILA.

Thank you Filo-BLINKS for coming! 🖤💗

PINK VENOM LIVE COUNTDOWN#BLACKPINKVenomInYourArea#오후한시_핑크베놈에_중독될시간 @BLACKPINK #LIGHTUPTHEPINK_MNL pic.twitter.com/rVJwqDcItd

— BLACKPINK PH 🇵🇭🐍🕷 (@BLACKPINK_PH) August 19, 2022

💓 LIGHT UP THE PINK by THE OT4 VIETNAM 💓

One of the 5 highest Ferris wheels in the world located in Vietnam has been lighting up in pink for the welcoming of Blackpink and Pink Venom!

BLACKPINK IS BACK#PinkVenomOutTODAY#PINKVENOM @BLACKPINK @ygent_official pic.twitter.com/nBTpg4eVYG

— Catherine Nguyen (@caseenguyen) August 18, 2022

Other landmarks around the world also joined the #LightUpThePink campaing. Here are some of them that I found:

EGYPT PYRAMIDS TURNING PINK FOR #LightUpThePink 💗 Egyptian blinks this's our moment! #PINKVENOM #PinkVenomOutTODAY #BORNPINK #BLACKPINK pic.twitter.com/Bysjp5sWKl

— TayPink || PINK VENOM (@TaylenaAlwyn) August 18, 2022

Niagra Falls turns pink for #LightUpThePink to welcome blackpink comeback#PINKVENOM #PinkVenomOutTODAY #BLACKPINK pic.twitter.com/nxHsmsRM2s

— J (@ho3forrosie) August 18, 2022

개간지작살 pic.twitter.com/KSb6WD5Wke

— 츄이밍z (@chuwimming) August 18, 2022

#BLACKPINK “PINK VENOM” large billboard ad in Seoul, South Korea#2DaysToPINKVENOM #PINKVENOM @BLACKPINK pic.twitter.com/UJCBzZgRZG

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 17, 2022

The ‘Pink Venom’ Billboard in Seoul is now completed! pic.twitter.com/b73XrBZCjK

— 🕷 (@GIRL0VESICK) August 18, 2022

검은색도 있오#PINKVENOM #BLACKPINK @BLACKPINK pic.twitter.com/PgjFiu1Q1A

— 젠뚜기 (@jenddukie_S2) August 21, 2022

yg suddenly doing a better job in promoting the pinks, you know they're trying to get those renewal papers signed 😭

— Js1𓆏 |∞ (@MISSDIORJISOO) August 17, 2022

that contract renewal meeting must've been harsh bcs yg is suddenly promoting bp???

— sé (@yslfruity) August 17, 2022

07:00pm (KST) Blackpink announced #PinkVenomChallenge that’s coming soon.

BLACKPINK #PinkVenomChallenge Coming soon! #JISOO⁰
Stay tuned for #BLACKPINK 🖤💖 #PinkVenomChallenge Only on YouTube Shorts
▶️https://t.co/NVCUk0pNBr#BLACKPINK #블랙핑크 #JISOO #지수 #PreReleaseSingle #PinkVenom #PinkVenomChallenge #YouTube #Shorts #YG

— BLACKPINKOFFICIAL (@BLACKPINK) August 17, 2022

BLACKPINK #PinkVenomChallenge Coming soon! #JENNIE⁰
Stay tuned for #BLACKPINK 🖤💖 #PinkVenomChallenge Only on YouTube Shorts
▶️https://t.co/cEXWrh9UQI#BLACKPINK #블랙핑크 #JENNIE #제니 #PreReleaseSingle #PinkVenom #PinkVenomChallenge #YouTube #Shorts #YG

— BLACKPINKOFFICIAL (@BLACKPINK) August 17, 2022

BLACKPINK #PinkVenomChallenge Coming soon! #ROSÉ⁰
Stay tuned for #BLACKPINK 🖤💖 #PinkVenomChallenge Only on YouTube Shorts
▶️https://t.co/wDFCOkQIMK#BLACKPINK #블랙핑크 #ROSÉ #로제 #PreReleaseSingle #PinkVenom #PinkVenomChallenge #YouTube #Shorts #YG

— BLACKPINKOFFICIAL (@BLACKPINK) August 17, 2022

BLACKPINK #PinkVenomChallenge Coming soon! #LISA

Stay tuned for #BLACKPINK 🖤💖 #PinkVenomChallenge Only on YouTube Shorts
▶️https://t.co/iDCsIwskpx#BLACKPINK #블랙핑크 #LISA #리사 #PreReleaseSingle #PinkVenom #PinkVenomChallenge #YouTube #Shorts #YG

— BLACKPINKOFFICIAL (@BLACKPINK) August 17, 2022

16 Aug ‘22 — Blackpink 'Pink Venom' Countdown Livestream schedule is announced. 2022.08.18 11PM (EST) & 2022.08.19 12PM (KST) on BLACKPINK Youtube channel.

Blackpink 'Pink Venom' Countdown Livestream Poster | Photo Courtesy: YG Entertainment.

15 Aug ‘22 — Blackpink released ‘Pink Venom’ concept teaser #2.

14 Aug ‘22 — Blackpink released ‘Pink Venom’ credit poster.

Blackpink ‘Pink Venom’ Credit Poster | Photo Courtesy: YG Entertainment.

13 Aug ‘22 — Blackpink released ‘Pink Venom' individual teaser videos set #2.

12 Aug ‘22 — Blackpink released 'Pink Venom' individual title poster set #2 & individual teaser videos.

Blackpink 'Pink Venom' Individual Title Poster - Lisa | Photo Courtesy: YG Entertainment.

Blackpink 'Pink Venom' Individual Title Poster - Rosé | Photo Courtesy: YG Entertainment.

Blackpink 'Pink Venom' Individual Title Poster - Jennie | Photo Courtesy: YG Entertainment.

Blackpink 'Pink Venom' Individual Title Poster - Jisoo | Photo Courtesy: YG Entertainment.

11 Aug ‘22 — Blackpink released 'Pink Venom' the first set of individual title posters.

Blackpink 'Pink Venom' Individual Title Poster - Jisoo | Photo Courtesy: YG Entertainment.

Blackpink 'Pink Venom' Individual Title Poster - Jennie | Photo Courtesy: YG Entertainment.

Blackpink 'Pink Venom' Individual Title Poster - Rosé | Photo Courtesy: YG Entertainment.

Blackpink 'Pink Venom' Individual Title Poster - Lisa | Photo Courtesy: YG Entertainment.

8 Aug ‘22 — (00:00 KST) Blackpink dropped pre-release single ‘Pink Venom’ release poster.

Blackpink Pre-Release Single ‘Pink Venom’ Release Poster | Photo Courtesy: YG Entertainment.

YG Entertainment said on the 8th that “BLACKPINK is making a comeback on the 19th. The title of their new song is ‘Pink Venom’, and will be pre-released at 1PM that day.”

The title is already under spotlight for combining the color ‘PINK’ which represents BLACKPINK, and ‘Venom’ which means ‘poison’. A poster was also unveiled that used the canine tooth as the main object. The canine tooth also appeared on BLACKPINK’s comeback trailer.

YG said “We’re happy we could disclose information on the pre-release song, which also represents the start of the major ‘BORN PINK’ project, on the day of the girls’ debut anniversary (August 8th). We hope this serves as a gift for global fans who have been waiting for their comeback”. —yg-life.com

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